This case study looks at how GSMA’s Network Settings Exchange (NSX) tackles four factors causing customer churn:
- Next generation network upgrades
- Customer purchase behaviours
- eSIMs and non-human users
- The growth of MVNOs
The service provides a central destination at which manufacturers can easily download the latest network settings of a significant cohort of the world’s MNOs, MVNOs and MVNEs.
The case study examines how Deutsche Telekom has benefited from using NSX and believes that it will become an industry-wide essential service.
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