One device collected for one device sold
Used as an easy and commercially-proven first step towards closed loop thinking, One for One is designed to support organisations at an early stage in their circularity journey.
How it works
One for One is a device add-on service that links every mobile phone sold or leased to the collection of one end-of-life phone on your behalf. As with other add-on services, it requires no action from you or your customer.
The end-of-life phones collected to match your device sales are sourced and managed by award-winning social enterprise Closing the Loop, which is supported by UNIDO, UNEP and GIZ.
Why use One for One?
The service is particularly relevant to consumers who recognise the importance of sustainability and waste reduction but have not yet reflected these priorities in their purchasing behaviour: it provides mobile device sellers and end users with a clear and accessible way to help reduce e-waste, while also supporting broader awareness of the need for more circular devices and services. One for One gives organisations an additional, practical route to scalable impact.
Help reduce electronic waste where it is needed most
Complementary to addressing e-waste in your own markets, One for One enables safe collection and recycling in communities where improper waste handling poses environmental and health risks.
Build brand value with a customer-centric service
As competition intensifies, customers choose brands that offer clear, credible value beyond the handset. One for One helps you differentiate — while reinforcing trust, loyalty and advocacy.
Build trust through verified reporting and communications
Use independently-verified results, clear data and simple, transparent metrics to support governance, compliance, credible sustainability reporting and solid external communications.
A straightforward solution with global reach
Easy to adopt, easy to scale and aligned with broader industry commitments to reduce resource use.
Multiple results with one service
A simple and positive way to make greener device consumption part of everyday consumer choices and create value for your organisation.
Capitalise on a commercial opportunity
Since 2016, tech brands have used One for One to strengthen customer experience, support successful B2B and B2G bids, and enhance branding, marketing and consumer campaigns.
- Turn customer intent into action by offering a more sustainable device choice in a simple and accessible way
- Differentiate your proposition at the point of sale while adding clear, customer-facing value
- Strengthen trust, loyalty and advocacy through a visible and easy-to-understand circularity initiative.
Integrate simply across channels
Embed One for One into your mobile phone retail and digital sales journeys, with near zero operational complexity and fast time to market.
- Add a clear, differentiated benefit beyond price and specifications
- Strengthen acquisition and upgrade campaigns with added customer value
- As an add-on service, One for One requires no operational, process or system changes.
Significant impact
One for One has supported the collection and responsible recycling of more than eight million phones in markets where e-waste infrastructure is still developing, offering organisations a practical way to contribute to circularity.
- Established approach — the model provides a consistent broadly-supported framework for demonstrating action.
- Relevant in developing markets — The service supports activity in countries where formal e-waste systems remain limited.
- Clear and accessible — The one-for-one model is straightforward to explain across stakeholder groups.
